Michelin - Store Re-design

In 2013 Michelin approached Chaos Global as their store performance was suffering, and there was an increased need for interaction at the store, current design was not delivering.

I started working on a turnkey solution under my Creative Director from design to prototype to guidelines and after a lot of revisions we finally implemented it across India in 35,000 (approx) of their partner store.

We built a solution that refreshed the environment highlighted the product, built a design language that emerged from the brand.

Display units to showcase their range

of products available in that store.

The unit was designed to make sure

any customer can view the tyre and it details easily, read the specification on the top and can make a decision.

© Kunal Chaudhary 2018

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